Effective SEO in Kent Entails the Need for a Responsive Web Design

Smart phones are now becoming a must-have for every Briton. Last year, a survey showed that 57 % of the whole UK population own smartphones, and 69% of smartphone owners use them for internet surfing. Undeniably, mobile use is on the rise, and the same survey showed that 30% of internet usage is now on mobile, 18% of which are from phones while the remaining 12% are from tablets. In fact, mobile internet usage in the UK had surpassed that of Americans, which is at 22%. Even experts have predicted that this year will see a match between mobile and desktop internet usage, and there might come a time when mobile will completely surpass the desktop. It’s important to know these trends, particularly when it comes to your internet marketing strategies, and these recent numbers and statistics prove the increasing importance of having a responsive web design if you want to have a successful SEO in Kent campaign.
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Marketing Trends that Will Dominate in 2015

In the next few months, certain web marketing trends are expected to grow and develop as marketing is now mostly being done online. If your business is to implement an SEO or any online marketing campaign, knowing these upcoming trends for digital marketing is crucial in staying ahead of the competition.

Designing for Mobile

Before, having a mobile-friendly website is an added plus for any business website, but now it is a must. Mobile usage is increasing in recent years, yet most businesses aren’t taking advantage of this for their marketing strategy. It’s essential to reach out to your target market not only through a responsive website design, but through all of your content posted in other platforms, such as in social media and through e-mail.