Friday, 5 June 2015
Some websites take pride in large content pieces that make for more thoughtful reading. Others, however, work well with banks of images. Do you know that search engine optimisation (SEO) is also applicable for images in the same way that marketers use the same tool for texts? An article in the bloggers’ forum Shout Me Loud! stresses the need for images to rank just as well in search engines. Image-heavy websites are highly important to an online audience thirsty for something that visually describes a story instead of just reading them. Stock-photo websites or popular image repositories like Getty Images have been at the forefront serving websites that like to sate their customers’ visual appetites. When your image-gallery website needs a shot in the arm to enhance its ranking in search results, consult with SEO professionals in Kent, such as the crew from New Leaf Web Media, on how to effectively pull the elements together.
Monday, 11 May 2015
SEO (Search Engine Optimisation) occurs both on-page and off-page, and Google alone uses more than 200 factors to both judge the content of your website and to rank it within their search engine index.
Over 200 factors mean that there is a lot of work that needs to be done in order to get a higher rank for your website. It is imperative that you learn “exactly” what your SEO company is going to do for you. There are many ways to gain more exposure and a better ranking on search engines, and your SEO company has the expertise to decide which route to take and which methods will suit your company best.
Saturday, 2 May 2015
When someone searches for services related to your business, there will be countless other similar companies out there clamouring for attention. For this reason, it’s important to rely on services such as search engine optimisation in Kent.
Monday, 20 April 2015
Search engine optimization (SEO) and social media optimization (SMO) are two different online marketing methods that are often treated separately. After all, the former is used in search engine sites while the latter focuses on social media sites. However, despite their differences, there are special connections between them that marketers can use to boost marketing strategies. In his article for Forbes.com, contributor Jayson Demers discussed how some social media practices can help improve a website’s ranking in search engine results pages (SERPs). These methods including growing the number of followers, encouraging external inbound links, and optimizing posts for searchers, which are actually social media optimization techniques.
Monday, 13 April 2015
Online marketing trends come and go, and search engine algorithms get major overhauls from time to time. Yet the overall goal of search engine optimisation (SEO) endures. Effective SEO enhances website traffic and search engine results page (SERP) ranking, factors that in turn increase brand awareness and attract potential customers. If you are targeting customers within your community, for example, then you’d want to make sure your content appeals to them and that your website is local search friendly. When it comes to successful SEO in Kent, London, and East Sussex, you’d want to maximise online marketing best practices to enable your business to stand out.
Friday, 10 April 2015
To ensure the authenticity and reliability of websites, Google came up with algorithms that “crawl” a site’s pages and evaluate these pages for indicators that the site provides value to users or not. These indicators include content, traffic, domain age, keywords, backlinks, and more.
SEO is all about making sure those algorithms are happy with your indicators. Unfortunately, SEO is not a one-time deal. Google constantly updates its algorithms, and you need to keep up with these changes if you don’t want your SEO methods rendered obsolete. Once the latter happens, your name won’t be the first thing your customers would see when they search for your products or services.
The most important thing to remember about Google’s ultimate goal is to serve users with the most useful and relevant search results possible, and the Google updates are mainly geared toward this goal. With that in mind, the most useful thing you can do is to create content that audience will find useful. If you provide content that people actually read, then it’s likely that you’ll get ranked higher in Google.
The key is to build a relationship with your audience, and doing so means much more than just text nowadays. Therefore, you need to learn to start using videos, audio, images—virtually any online media tool that you can use. The better you use these tools, the more your content would get shared, and the more Google would favour your site over others.
Friday, 6 March 2015
Smart phones are now becoming a must-have for every Briton. Last year, a survey showed that 57 % of the whole UK population own smartphones, and 69% of smartphone owners use them for internet surfing. Undeniably, mobile use is on the rise, and the same survey showed that 30% of internet usage is now on mobile, 18% of which are from phones while the remaining 12% are from tablets. In fact, mobile internet usage in the UK had surpassed that of Americans, which is at 22%. Even experts have predicted that this year will see a match between mobile and desktop internet usage, and there might come a time when mobile will completely surpass the desktop. It’s important to know these trends, particularly when it comes to your internet marketing strategies, and these recent numbers and statistics prove the increasing importance of having a responsive web design if you want to have a successful SEO in Kent campaign.