SEO in Kent Links with Social Media Optimization in Different Ways

Search engine optimization (SEO) and social media optimization (SMO) are two different online marketing methods that are often treated separately. After all, the former is used in search engine sites while the latter focuses on social media sites. However, despite their differences, there are special connections between them that marketers can use to boost marketing strategies. In his article for Forbes.com, contributor Jayson Demers discussed how some social media practices can help improve a website’s ranking in search engine results pages (SERPs). These methods including growing the number of followers, encouraging external inbound links, and optimizing posts for searchers, which are actually social media optimization techniques.
http://newleafwebmedia.co.uk/seo-in-kent-links-with-social-media-optimization-in-different-ways/

Effective SEO in Kent: New, Better SEO Tactics to Implement This Year

Online marketing trends come and go, and search engine algorithms get major overhauls from time to time. Yet the overall goal of search engine optimisation (SEO) endures. Effective SEO enhances website traffic and search engine results page (SERP) ranking, factors that in turn increase brand awareness and attract potential customers. If you are targeting customers within your community, for example, then you’d want to make sure your content appeals to them and that your website is local search friendly. When it comes to successful SEO in Kent, London, and East Sussex, you’d want to maximise online marketing best practices to enable your business to stand out.
http://newleafwebmedia.co.uk/effective-seo-in-kent-new-better-seo-tactics-to-implement-this-year/

SEO for Beginners: The Method Behind the Mayhem

To ensure the authenticity and reliability of websites, Google came up with algorithms that “crawl” a site’s pages and evaluate these pages for indicators that the site provides value to users or not. These indicators include content, traffic, domain age, keywords, backlinks, and more.

SEO is all about making sure those algorithms are happy with your indicators. Unfortunately, SEO is not a one-time deal. Google constantly updates its algorithms, and you need to keep up with these changes if you don’t want your SEO methods rendered obsolete. Once the latter happens, your name won’t be the first thing your customers would see when they search for your products or services.

The most important thing to remember about Google’s ultimate goal is to serve users with the most useful and relevant search results possible, and the Google updates are mainly geared toward this goal. With that in mind, the most useful thing you can do is to create content that audience will find useful. If you provide content that people actually read, then it’s likely that you’ll get ranked higher in Google.

The key is to build a relationship with your audience, and doing so means much more than just text nowadays. Therefore, you need to learn to start using videos, audio, images—virtually any online media tool that you can use. The better you use these tools, the more your content would get shared, and the more Google would favour your site over others.